Become This was the compelling question that the panelists on Dori Mintzer's"Boomers & Beyond" Special Interest Group tackled on the telecall recently. Carleen MacKay (described as "the voice of the mature workforce"), Gene Burnard (publisher of Workforce50), and Kit Hayes (of LifeWork Design) asked: how do we want to position ourselves to become the next hot commodity?
As Boomers, we are known for "wanting it all." We constitute 50% of the workforce in the US. We will probably outlive our income, at this rate of saving and investing. But, the US economy needs our expertise and work ethic to compete in the global marketplace. Despite this, most Boomers will struggle to be gainfully employed. Since the economic crash, there's been a 100% increase in unemployment for the over-55 demographic.
Boomers want to contribute to society in meaningful ways, be adequately remunerated, and have ea voice in our future as employee, entrepreneur, or in a traditional retirement. We want to make a difference.
MacKay talks about a "gap analysis" -- between what the market needs and where we are. How can we bridge that gap? "We have to learn from the future, not the past," says MacKay.
What steps can we take?
Continue learning - never stop. Get out of comfort zone, especially in areas that your market requires Monitor business trends and market shifts - be alert and proactive Develop and maintain a vibrant network of contacts, on and offline, whether employed, an entrepreneur, or when looking for work Take this stance: "like a tennis player anticipating a serve from the opponent" be ready to go anywhere on the court." You are a "hot commodity" to the extent you believe in yourself and do all the preparation you need to be there. Go for it!

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