Use Your Marketing Clout to Get What You Want

Marketing people are energized to promote new ways to target the huge Baby Boomer demographic. At the Fourth Annual What's Next Boomer Business Summit, experts from all fields touted the benefits of attracting this healthier, wealthier population.

Make it a win-win proposition. In the last post, I suggested that the corporate and institutional environment is going to be open to ideas about how to retain their high-level workforce past retirement age. You can also make your needs known in many other domains.

The political sphere is another one where Baby Boomers, by their sheer numbers, can exert a big influence. Know that your organizations are appealing places for politicians to show their faces. Let them know what is important to you. Senator Roy Dysen, Maryland congressman, sponsored the Baby Boomer Initiative Act to encourage flexible work hours and part-year work, tax breaks, and other special perks.

What special products and services are just right for you for your travel agenda? Are you a single person who wants to have her own room on a cruise ship but doesn't want to pay twice as much? Let your needs be known. Do you want to go on an adventure trip geared toward people your age, rather than competing with twenty-somethings who want to be up all night partying? Let your travel agency know your desires. The same goes for products - health, beauty, clothing. You have more clout than you think. Use it.

Write on the comments to this blog. Let us know what success you've had.